Commercial, marketing & direct sales growth support for English wine estates
Helping wineries strengthen customer experience, increase direct sales and build more effective DTC channels through marketing, events, wine clubs and embedded commercial support.
From bookings and launches through to customer retention and wine club growth, I work across the areas of the business that most directly influence customer spend, loyalty and repeat revenue.
about
I'm Hannah, a commercial and marketing specialist who has spent over a decade working inside English wine businesses, and the decade before that in hospitality.
I care about the full picture: how a customer first finds a winery, what brings them through the door, what makes them spend more, come back and tell their friends. That thread, from first impression to long-term loyalty, runs through everything I do, whether that's a wine club overhaul, a seasonal campaign or a booking journey review.
I work best with estates that are growing fast, running lean and need someone who can hit the ground running across multiple areas at once. No lengthy onboarding. No fixed packages. Just experienced, practical support focused on what actually moves the needle.
hOW i SUPPORT English wine estates
I work with wine estates across the areas of the business that most directly influence customer acquisition, direct sales and long-term loyalty. That might mean taking on a specific project, supporting a busy launch period or providing broader ongoing commercial and marketing input as an embedded extension of your team.
I don't work from fixed packages or rigid retainers. I shape my involvement around what's most useful for your business right now.
Areas of work include:
-
Good marketing isn't just about looking the part. It's about saying the right things to the right people at the right moment, and making it easy for customers to choose you. I work across the full range of customer-facing marketing and communications, with a focus on what actually drives bookings and direct sales.
Social media management
Content planning and creation
Campaign development
Seasonal sales campaigns
Email marketing campaigns
Launch communications
Website copy and customer messaging
Brand and tone of voice development
Partnership campaigns
Customer communications across digital channels
-
The most valuable customers are the ones who come back. I help wineries strengthen the channels that drive repeat revenue, whether that's tightening up the online store experience, growing a wine club or improving how you follow up after a visit.
Wine club development and review
Customer retention strategy
Repeat purchase strategy
Ecommerce and online store experience
DTC sales performance reviews
Email flows and customer follow-up
Subscription and membership communications
Customer segmentation
Customer loyalty and retention planning
Direct sales growth support
-
Events are one of the most powerful tools a wine estate has for building customer relationships and driving direct sales. I support the planning and delivery of events that are well thought through, well communicated and set up to convert.
Wine launches
Consumer events
Trade tastings
Brand activations
Partnership events
Seasonal programming
Event communications and promotion
Guest experience planning
Event coordination and operational support
-
A great customer experience and strong commercial performance aren't in tension. They reinforce each other. I look at the full customer journey, from first click to post-visit follow-up, to find the moments where small improvements make a meaningful difference to conversion, spend and repeat visits.
Booking journey reviews
Customer journey mapping
Conversion reviews across digital and on-site touchpoints
Guest communication improvements
Spend per head opportunities
Visitor flow and retail experience
Post-visit follow-up strategy
Conversion-focused customer experience improvements
-
The on-site experience is where many wine estates make or lose a customer for life. I work across hospitality operations and visitor experience to help teams deliver something guests remember, talk about and come back for.
Tour and tasting experience development
Hospitality experience reviews
Cellar door experience support
Service flow and guest journey planning
Customer service standards
Team training and guest interaction
Visitor experience planning
Hospitality operations support
Practical guest experience improvements
-
Some wineries need a specific piece of work. Others need an experienced person alongside them for a sustained period, covering ground that no single job title would capture. I'm comfortable working as a fractional extension of a team, picking up whatever's most pressing and delivering at pace.
Embedded freelance or retained fractional support
Cross-functional commercial input
Senior operational and marketing resource
Support during growth or busy trading periods
Flexible involvement across DTC, marketing and hospitality
Project-based or ongoing work
Additional senior team capacity
Commercial support shaped around current priorities
Get in Touch
If you think we could work well together, I'd love to hear from you. Drop me a few details about your estate and what you're working on and I'll come back to you within 48 hours.
